--- title: Temper Advisory — Build Your Sales Engine description: Fractional CRO for mid-market industrial manufacturers. Build the sales engine (strategy, process, CRM, people, marketing) and recover profit already earned --- [![Temper Advisory](https://www.temperadvisory.com/hubfs/logo-white.png)](https://www.temperadvisory.com#top) [What we do](https://www.temperadvisory.com#two-parts) [Five pillars](https://www.temperadvisory.com#engine) [Solutions](https://www.temperadvisory.com#solutions) [Blog](https://www.temperadvisory.com/TemperBlogs?hsLang=en) [Contact](https://www.temperadvisory.com#contact) [Book a call](https://www.temperadvisory.com#contact) ![](https://www.temperadvisory.com/hubfs/diamond.png) Expertise in manufacturing, sales, marketing and process improvement # Build the engine. Recover the cash. Build Revenue. Improve your bottom line. Temper Advisory works two ways. We build the sales engine that wins new customers on purpose — and through **Temper Advisory Solutions**, we recover profit already sitting inside your operation. [See both sides](https://www.temperadvisory.com#two-parts) [Book a call](https://www.temperadvisory.com#contact) 01 — Two parts, one firm ## Growth on one side. Recovery on the other. Most owners need both, and rarely at the same moment. Choose the side that matches where the pressure is today — the other is here when you need it. PART ONE / ADVISORY ### The sales engine A sales engine of strategy, processes, tools, people and marketing — built by someone who spent twenty-five years inside industrial manufacturing. This is the long game: winning customers you don't have yet. Strategy Processes Tools People Marketing [Explore the engine →](https://www.temperadvisory.com#engine) PART TWO / BUSINESS SOLUTIONS ### Recover your cash Expense reduction, specialized savings and tax incentives — recovered from spend and filings you've already made. Contingency-based, so the work pays for itself. Delivered at **temperadvisorysolutions.com**. EHP Comprehensive Program Shipping savings IT Technology pricing optimization Capital Formation - new way to create capital \+ more programs [Go to solutions site ↗](https://temperadvisorysolutions.com) 02 — Business solutions ## Business owners agree: profitability is a priority Four services carry most of the recovery. Each one is a no-risk review of records you already keep — we only earn when you do. The full catalog lives on the solutions site. 01 ### Employee Health Program Comprehensive health and savings program. 02 ### Shipping savings Parcel and freight audits, carrier agreement renegotiation, accessorial and late-delivery credits. Same lanes, lower cost per shipment. 03 ### IT Technology Sourcing and Optimization Free assessment to see if you can save money on your IT Technology sourcing and vendors.. 04 ### Capital Formation New way to create capital to run your business and expand. Waste removal, workers' comp premiums, merchant processing, telecom and more — the solutions site carries the full list and the intake process. [temperadvisorysolutions.com ↗](https://temperadvisorysolutions.com) Position Temper Advisory works with established manufacturers who are choosing to become customer-focused — building the sales engine that wins new customers on purpose. Twenty years at Sandvik Coromant. Full commercial transformations at Dayton Lamina, Doosan, Mitsubishi, Trane. Not a SaaS consultant repackaging enterprise playbooks — someone who built sales organizations inside 40–75-year-old industrial manufacturers. Rick Hern · FL · Since 1999 03 — The engine ## Five parts, one engine No piece is optional. Manufacturers who skip one — usually marketing, sometimes processes — end up with an expensive machine that won't start. Each pillar runs on the one before it. 01 / STRATEGY ### Strategy Decide which customers to win. Which segments deserve investment, which ones quietly drain margin, what the next three years actually look like. — Segment & territory model — ICP & account tiering — Growth thesis — Competitive position 02 / PROCESSES ### Processes Replace heroics with structure. A buyer's journey, qualification criteria, stage definitions and handoffs — so opportunities move without depending on one person's memory. — Buyer's journey mapping — Pipeline stage definitions — Qualification framework — Forecast discipline 03 / TOOLS ### Tools CRM that actually gets used. A website that does sales work. Dashboards leadership can trust. Infrastructure that serves the people, not the reverse. — HubSpot · Salesforce — Website & eCommerce — Pipeline dashboards — Marketing automation 04 / PEOPLE ### People Your technical team isn't the problem — they're a latent asset. Equip them with direction, tools and method. Augment with hunters only where the team genuinely can't do the work. — Roles, territories, comp — Value-selling training — Targeted hiring — Leadership coaching 05 / MARKETING ### Marketing Show up where buyers search. Generate demand the sales team doesn't have to manufacture. Fuel that doesn't depend on the owner's relationships from 1994. — Demand generation — Content & positioning — Sales & marketing alignment — Lead management 04 — What the engine produces ## Wider. Deeper. New. Three kinds of growth. Most manufacturers see one. The engine produces all three — in sequence, not at once. Wider New customers in segments you've never sold to before. The hardest growth to deliver without a real engine — and the growth most CEOs mean when they say they want to grow. Strategy + Marketing + People Deeper More revenue from the customers you already have. Share of wallet, adjacent products, multi-year contracts replacing transactional orders. The fastest win, and where trust is earned. People + Tools + Processes New Customers in your current segments who didn't know you existed. They were searching — for you, specifically — and going to competitors because your website couldn't close the loop. Marketing + Tools + Processes 05 — When to call ## If you've said one of these, we should talk Advisory “I've been a vendor for a long time.” Advisory “I want to expand my business and I don't know how.” Solutions “Margin is thinner every quarter and price increases are off the table.” Solutions “Tariffs and freight ate the year and nobody has audited either.” Both “The thesis required commercial growth. It's not happening.” ## Let's build it A 45-minute call. No deck. We'll work through where your engine runs, where it stalls, and where recoverable profit is hiding. Discovery is always free — engagements start when both of us say yes. [rick@temperadvisory.com](mailto:rick@temperadvisory.com) [(352) 585-8760](tel:+13525858760) [LinkedIn](https://linkedin.com/in/rickhern) [temperadvisorysolutions.com ↗](https://temperadvisorysolutions.com) Start the conversation Name \* Company \* Email \* Phone Where are you right now? Choose the closest description We've been a vendor — want to become a partner Growth has plateaued and I don't know why Never had to find customers; now I do PE-backed with a growth thesis that isn't executing We have CRM/tools — nobody uses them Want to recover cost: tariffs, freight, tax, energy Something else Anything else you want me to know Book a call Something went wrong. Email rick@temperadvisory.com directly. ✓ Message received. Rick will follow up within one business day to schedule your 45-minute discovery call. ![Temper Advisory](https://www.temperadvisory.com/hubfs/logo-white.png) Build the sales engine. Recover the profit already earned. Two parts, one firm. Advisory [The five pillars](https://www.temperadvisory.com#engine) [What we do](https://www.temperadvisory.com#two-parts) [Book a call](https://www.temperadvisory.com#contact) Solutions [temperadvisorysolutions.com ↗](https://temperadvisorysolutions.com) [EHP - Comprehensive health and savings program](https://www.temperadvisory.com#solutions) [Shipping savings and negotiations](https://www.temperadvisory.com#solutions) [IT Technology pricing optimization](https://www.temperadvisory.com#solutions) [Capital Formation - new way to create capital](https://www.temperadvisory.com#solutions) Connect [rick@temperadvisory.com](mailto:rick@temperadvisory.com) [(352) 585-8760](tel:+13525858760) [LinkedIn](https://linkedin.com/in/rickhern) © 2026 Commercial Transformation Group LLC, DBA Temper Advisory Greater Tampa Bay, FL · National remote [Privacy Policy](https://www.temperadvisory.com/privacy-policy?hsLang=en) · [Legal](https://www.temperadvisory.com/legal?hsLang=en)